Clinic Growth Dashboard

Essential clinic KPIs: Total OPD footfall (new vs returning), Revenue per patient, Net collection rate, Google review score and count, No-show rate, Appointment utilisation %, New patient sources, Patient satisfaction score (CSAT/NPS), Social media reach, and Average waiting time. Review monthly — any KPI declining for 2 consecutive months requires immediate attention.

Retention rate = Returning patients / Total patients in the period. Healthy benchmarks: GP/Family medicine 65–75% (chronic patients), Specialist 40–60% (episodic care), Dental 50–65%, Dermatology 45–60%. Retention below 40% typically indicates patient dissatisfaction, poor follow-up systems, or strong competition.

Moving from 3.9 to 4.2 stars increases patient enquiries by 20–30%. Moving from 4.2 to 4.5 increases by a further 15–20%. 88% of Indian patients research doctor ratings before booking. Target: above 4.3 stars with 50+ reviews. Respond to every review — positive and negative — within 24 hours. Ask satisfied patients to review at checkout.

Top growth levers: Increasing consultation capacity (schedule more effectively), expanding services (add diagnostic or pharmacy revenue), improving specialisation and premium pricing, digital marketing for new patient acquisition, and patient retention improvement. Growth comes from improving across all dimensions simultaneously — no single lever is sufficient.

A well-run single-specialty clinic with 1 doctor, 2 support staff, running 8 hours daily can profitably handle 30–40 consultations per day at ₹500–800 average fee = ₹4.5–9.6 lakhs per month revenue. Scaling beyond this requires either multiple doctors, extended hours, or service diversification. A 2-doctor clinic with ₹800 average fee running at 75% occupancy generates ₹15–18 lakhs per month.